Blogging is an important part of your website
People don’t realize that blogging is more then “selling” yourself or educating people about your business. It DOES work for that also, but the main reason a blog is important for your website is for the CONTENT. I have talked about Content is King in the past. Basically, Google serves the websites that have the best content for their users. If your website is packed with information about your industry then guess who’s website is going to be at the top of the Google list! Google has algorithms that know if you have updated your content or if the content has sat stagnant for months. They love it when content is fresh, relevant and helpful to their end user – easiest way to obtain that is through a blog.
Do NOT “keyword stuff” your blog
A few years back people would write blogs that were obviously just for keywords. Years ago, an article like this on a marketing website would have sentences like:
“You should do Scottsdale, AZ blogging so your business can grow in Scottsdale, AZ. Blogging is best done by a professional Scottsdale, AZ marketing company”.
Is this helpful for you? Did you benefit from this? Google became savvy (like they always do) and wrote more smarter blogging algorithms to discount or punish websites that did this. They called it “spammy” or keyword stuffing and it is considered bad in the Google (or other search engine) world.
Be Relevant, Be Helpful with your Blog
Google will take notice to your blog if you are trying to help out your customers. If you are are plumbing company and writing about how to fix your toilet then the keywords plumbing, pipes, plumber will come up naturally in your blog post without you having to obnoxiously stuff the keywords down your readers throat. Also, remember not to always be selling. I know this is NOT what you are use to – your website is to sell right? Not here. You can make some comments about your services or talk about your business, but do not write:
“If you have a clogged toilet you should call Pat’s Plumbing for all your Scottsdale, AZ Plumbing Needs” Or “Pat’s Plumbing has been in business for 25 years, so you should call us to unclog your toilet”.
Your blog is on YOUR website. If someone comes to your blog and reads about remedies for a clogged toilet, chances are they will become overwhelmed with the details or they have already tried some of the remedies and failed, so they will call the professional who wrote the article….and guess what, your phone number is listed on your website so they will call YOU!
Happy Blogging! Be Relevant and provide a lot of content for Google…..and ultimately your customer!