What is SEO – Search Engine Optimization

SEO is also known as Search Engine Optimization.  It’s a fancy way of saying you want to get your website to come up first on Google or other search engines.  SEO has become a very “hot” topic for many business owners.  There are definitely tricks of SEO but it’s not rocket science.  It mostly takes dedication and follow through to achieve a good Google PageRank.

Can my website rank without SEO?

Your website will probably NOT rank on Google or any other search engine without SEO strategies.  It’s one thing to make a “nice” or “pretty” website, but to actually have it rank on a search engine is a totally different thing.  The website has to be built with the SEO strategy in mind.  Search Engine Optimization isn’t just the words on the page, but it also includes the background code, what platform your site is built on and how many people are seeing your site.

There are a TON of articles on Moz about these topics, but sometimes they are too technical or lengthy.  This is where a quality SEO company in Scottsdale, AZ is helpful.  They will look at your site and figure out what needs to be reworked, tweaked or completely changed.  They will be able to build a successful SEO strategy which will fit within the budget and needs of your company.

The internet is different then traditional marketing, because all efforts you do for your website will continue to grow and lead to more customers.  If you choose a different SEO team, the efforts of the first team will still be there.  If you invest money, write articles and get traffic to your site, it will lead to future profits.  The goal of any website is to drive traffic and unfortunately you won’t get any traffic to your site if it doesn’t have SEO strategies integrated in it.