BILLBOARD ADS IN SCOTTSDALE ARE EFFECTIVE
Billboard ads can either be very, very effective, or a waste of money, depending on the billboard ad design. They need to be BIG, CLEAR, EYE CATCHING and CONCISE, otherwise nobody will even attempt to read it. Pay attention to the billboards your eye catches as you are driving around town. Bet the ones you see AND remember are the most simplistic, easy to read and creative billboard ads.
KEEP IT SIMPLE!
There is a true art in billboard ad design.
Color is a big deal. Some colors are eye catching and others are drown out by all the other surroundings.
Brand messaging is critical. You want people to know exactly who the advertisement is from just by glancing at the billboard ads.
Concise tag lines are important to get someone’s attention.
Popping, creative, edgy art work is usually the most memorable.
Below is an example of a good billboard ad and a bad billboard ad. Remember, people are driving at 50-70 mph and dealing with traffic while they are trying to read these so KEEP IT SIMPLE!