SEO improves Google Rankings in Scottsdale, AZ
We will create your website for search engine optimization, SEO, and help your website get better Google Ranking. If you are looking for an SEO company you have probably realized that just about anyone can create a website, most of the sites are pretty good looking too, but will any of those websites be found in the Google search engine results?
Google Changes – Your SEO Company needs to keep up with the changes.
SEO, or Search Engine Optimization, is mysterious to most people. There is a correct way to do SEO and a very wrong way to do SEO which will cause detriment to your site, so make sure you pick a company who communicates with you well and is trustworthy. According to MOZ.com, each year, Google changes its search algorithm around 500–600 times. Although, each of these tweaks could effect your site, the major Google algorithm updates are made about 6 times a year. Some of these changes can change the entire competitive online landscape of an industry. You need an SEO company who is well aware of all changes in advance and works on your site proactively so when a change happens you can ride the wave and not be fighting to swim!
So, is SEO magic?
Is becoming a college graduate magic? To some it may seem like it, but it’s NOT. Many people reference the SEO industry as a “fad” or an unnecessary expense for a business. It takes a ton of hours, lots of dedication, endless studying, passion for a project and creativity.
How many hours? Every website is different. It really depends on many different factors which is why we take a lot of pride in finding out detailed information about your business, your past marketing efforts and your future marketing expectations. We also analyze the competitors influence in your demographic area and neighboring areas. Last, we analyze your website by doing a full website audit which will literally tell us everything that can possibly be changed regarding SEO on your site – not just what you can see, but the background of it also. All of these things together help us create the strategy which will determine how much time needs to be spent on your SEO marketing.
Is it Really hard work to do SEO? Just because we make it look easy and do our work with a smile, doesn’t mean it isn’t hard work. Our team has different specialties to create a fully optimized website which will hopefully rank you best in the search engine results. The FLIP team knows their SEO efforts can make or break your company, so they take ownership of each project to create the best possible result. YOUR SUCCESS is OUR SUCCESS – you work hard at your business and we will too!
How much do we really Study? Unfortunately, unlike a college lecture class, we are not given an internet text book which goes chapter by chapter on what to do and how to accomplish the SEO goals. Google is constantly changing as described above and it is imperative to make sure we are up to date. We do not finish working at 5:00. We often get an email at 9:30 pm alerting us to a new algorithm change or mobile requirement. The “geek” in us LOVES this type of news, so we make it our business (literally) to study all updates and SEO news. We also study other SEO and advertising efforts and compare them to our own. Surfing the web has become a critiquing process which helps us develop better SEO strategies for our current and future clients.
Passion and Creativity go hand in hand! We believe a project doesn’t reach it’s full potential until someone becomes passionate about it – that’s when the creativity will flow. Let’s face it – everyone is fighting for the same Google position. The person who has the most creativity implementing the SEO will make the most progress. There are a million ways to complete SEO, but it’s only 40% knowledge, and the rest is truly an art. FLIP Marketing and SEO only handles a few clients so we can give each client the passion and creativity it takes to move up the search engine results and ultimately bring more customers.