Introduction to Adwords – PPC<\/h1>\n

Adwords is a fancy name for the ads that are listed on Google.\u00a0 Bing and other search engines have their own version of Adwords as well.\u00a0 Other words that are synonymous with Adwords is PPC (Pay Per Click) and SEM (Search Engine Marketing).\u00a0 The reason they call it Pay Per Click is because the basic idea of Adwords or any SEM campaign is that you list the words you want to advertise for and you only are charged if someone actually clicks on your ad.\u00a0 Sounds simple right?\u00a0 As with anything online, it’s NOT as simple as it seems.<\/p>\n

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Making sense of the lengthy lists of keywords and trying to figure out how to apply them into an adwords campaign is the tricky party.\u00a0 You have to know if you need a Phrase Match, and Exact Match, Negative Keyword, etc.\u00a0 Then you have to know how to assign a budget to each word.\u00a0 Depending on the industry, the budgets will be MUCH different.\u00a0 For example, the keywords for the Accident Attorney industry will be much more expensive then the keywords for a Lighting company.\u00a0 The price of the keywords also depends heavily on the geographical location you are choosing.\u00a0 The main city is going to be much more expensive then the smaller outlining cities.<\/p>\n

You can Turn it On and Off<\/h2>\n

If you want to dabble with PPC on your own I would suggest starting with Google.\u00a0 They have the most traffic and the most streamlined process.\u00a0 The good thing about PPC is you can start a campaign, turn it on, and if you choose to pause it or stop it completely you can immediately.\u00a0 PPC is so flexible because when you build your campaign you can even choose the days you want to run your ads and the hours you want your ads to show.<\/p>\n

Should you hire a Professional for your PPC campaign<\/h2>\n

I believe every Adwords campaign is optimized better with a professional.\u00a0 Usually the professional can easily create a list of keywords PLUS a list of negative keywords for your industry.\u00a0 They will be able to give you a better idea of where to place your budget and what geographical areas are most cost effective.\u00a0 USUALLY, a professional will end up saving you money on PPC, even with their service fees included.\u00a0 There are so many variables that amateurs end up spending a lot of money on trial and error before they even start to streamline their efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"

Introduction to Adwords – PPC Adwords is a fancy name for the ads that are listed on Google.\u00a0 Bing and other search engines have their own version of Adwords as well.\u00a0 Other words that are synonymous with Adwords is PPC (Pay Per Click) and SEM (Search Engine Marketing).\u00a0 The reason they call it Pay Per<\/p>\n","protected":false},"author":1,"featured_media":256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,10],"tags":[20,13,21,12,17,8,19,18],"yoast_head":"\n