{"id":81,"date":"2015-01-21T16:46:23","date_gmt":"2015-01-21T16:46:23","guid":{"rendered":"http:\/\/flipmarketingandseo.com\/?page_id=81"},"modified":"2017-07-07T20:23:46","modified_gmt":"2017-07-07T20:23:46","slug":"google-organic-ranking","status":"publish","type":"page","link":"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/","title":{"rendered":"Google Organic Ranking"},"content":{"rendered":"

\"Google<\/a>HOW TO GET GOOGLE ORGANIC RANKING IN SCOTTSDALE, AZ<\/span><\/span><\/h3>\n

Have you ever heard of the\u00a0Google\u00a0Penguin update or Google Panda update? \u00a0Both of these updates really shook up the Google organic ranking for many industries – but WHY?<\/p>\n

Before we get into the technical answers of WHY, let’s do a quick review about what exactly a Google organic ranking\u00a0is (or for that matter, any search engines organic listing). \u00a0On most computers when you do a Google search, the FIRST 3-4 listings are PAID ADS, also known as Pay Per Click, or for Google it’s called Google Adwords<\/a>. \u00a0All of the listings on the right side of the page are also\u00a0paid ads. \u00a0You can click on these and probably find what you are looking for BUT those sites don’t necessarily have the most relevant content for your search, they may just have a keyword you used in the list of keywords they bid on.<\/p>\n

The Google organic ranking is everything on the page UNDER those first 3-4 paid ads. \u00a0Google’s algorithms are always changing so there is no exact answer of how to get to the “top of Google”, however, the bottom line is, Google is always looking for the most relevant site to pop up first in their search results. \u00a0So, what is important? \u00a0Content is KING – the more content you have about your subject matter, the better. \u00a0Links are also a huge part of the process. \u00a0There is a massive strategy about link building for websites in Scottsdale, but in easy terms, the more powerful and relevant your links and content are, the more Google puts emphasis on your site and makes you the industry authority.<\/p>\n

Whenever Google creates a major algorithm change they name it and then implement it. \u00a0If you have seen a big decrease in rank position chances are you were impacted by a new Google algorithm update.<\/p>\n

\"Google<\/a>PANDA<\/span><\/span><\/h3>\n

Released: February 2011<\/p>\n

Google Panda<\/b> is a change to Google’s<\/b> search results ranking algorithm that was first released in February 2011 but has had a TON of variations since. The change aimed to lower the rank of “low-quality sites” or sites with “thin content”, and return higher-quality sites near the top of the search results.<\/p>\n

 <\/p>\n

http:\/\/en.wikipedia.org\/wiki\/Google_Panda<\/a><\/p>\n

 <\/p>\n

\"Fat<\/a>PENGUIN<\/span><\/span><\/h3>\n

Released: April 2012 with updates all the way to 2016<\/p>\n

Google Penguin<\/b>\u00a0is a change to Google’s<\/b> search results ranking algorithm that was first released in April 2012. The update is aimed to decreasing search engine rankings of websites that violate Google\u2019s Webmaster Guidelines and those who had too many “unnatural” links. \u00a0They also penalized those who used “Black hat” tricks for SEO.<\/p>\n

http:\/\/en.wikipedia.org\/wiki\/Google_Penguin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

HOW TO GET GOOGLE ORGANIC RANKING IN SCOTTSDALE, AZ Have you ever heard of the\u00a0Google\u00a0Penguin update or Google Panda update? \u00a0Both of these updates really shook up the Google organic ranking for many industries – but WHY? Before we get into the technical answers of WHY, let’s do a quick review about what exactly a<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":27,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nGoogle Organic Ranking - FLIP Marketing and SEO<\/title>\n<meta name=\"description\" content=\"We will help you overcome Google Panda and Penguin updates which effect your Google organic ranking.There are changes that can be made to move your site up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Organic Ranking - FLIP Marketing and SEO\" \/>\n<meta property=\"og:description\" content=\"We will help you overcome Google Panda and Penguin updates which effect your Google organic ranking.There are changes that can be made to move your site up.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/\" \/>\n<meta property=\"og:site_name\" content=\"FLIP Marketing and SEO\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-07T20:23:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/flipmarketingandseo.com\/wp-content\/uploads\/2015\/01\/google-panda-penguin-300x188.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/\",\"url\":\"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/\",\"name\":\"Google Organic Ranking - FLIP Marketing and SEO\",\"isPartOf\":{\"@id\":\"https:\/\/flipmarketingandseo.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/flipmarketingandseo.com\/wp-content\/uploads\/2015\/01\/google-panda-penguin-300x188.jpg\",\"datePublished\":\"2015-01-21T16:46:23+00:00\",\"dateModified\":\"2017-07-07T20:23:46+00:00\",\"description\":\"We will help you overcome Google Panda and Penguin updates which effect your Google organic ranking.There are changes that can be made to move your site up.\",\"breadcrumb\":{\"@id\":\"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/#primaryimage\",\"url\":\"https:\/\/flipmarketingandseo.com\/wp-content\/uploads\/2015\/01\/google-panda-penguin.jpg\",\"contentUrl\":\"https:\/\/flipmarketingandseo.com\/wp-content\/uploads\/2015\/01\/google-panda-penguin.jpg\",\"width\":779,\"height\":488},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/flipmarketingandseo.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO\",\"item\":\"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Organic Ranking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/flipmarketingandseo.com\/#website\",\"url\":\"https:\/\/flipmarketingandseo.com\/\",\"name\":\"FLIP Marketing and SEO\",\"description\":\"Top SEO & PPC company in Arizona\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/flipmarketingandseo.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Organic Ranking - FLIP Marketing and SEO","description":"We will help you overcome Google Panda and Penguin updates which effect your Google organic ranking.There are changes that can be made to move your site up.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/","og_locale":"en_US","og_type":"article","og_title":"Google Organic Ranking - FLIP Marketing and SEO","og_description":"We will help you overcome Google Panda and Penguin updates which effect your Google organic ranking.There are changes that can be made to move your site up.","og_url":"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/","og_site_name":"FLIP Marketing and SEO","article_modified_time":"2017-07-07T20:23:46+00:00","og_image":[{"url":"https:\/\/flipmarketingandseo.com\/wp-content\/uploads\/2015\/01\/google-panda-penguin-300x188.jpg"}],"twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/","url":"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/","name":"Google Organic Ranking - FLIP Marketing and SEO","isPartOf":{"@id":"https:\/\/flipmarketingandseo.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/#primaryimage"},"image":{"@id":"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/#primaryimage"},"thumbnailUrl":"https:\/\/flipmarketingandseo.com\/wp-content\/uploads\/2015\/01\/google-panda-penguin-300x188.jpg","datePublished":"2015-01-21T16:46:23+00:00","dateModified":"2017-07-07T20:23:46+00:00","description":"We will help you overcome Google Panda and Penguin updates which effect your Google organic ranking.There are changes that can be made to move your site up.","breadcrumb":{"@id":"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/#primaryimage","url":"https:\/\/flipmarketingandseo.com\/wp-content\/uploads\/2015\/01\/google-panda-penguin.jpg","contentUrl":"https:\/\/flipmarketingandseo.com\/wp-content\/uploads\/2015\/01\/google-panda-penguin.jpg","width":779,"height":488},{"@type":"BreadcrumbList","@id":"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/google-organic-ranking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/flipmarketingandseo.com\/"},{"@type":"ListItem","position":2,"name":"SEO","item":"https:\/\/flipmarketingandseo.com\/search-engine-optimization-seo-company-scottsdale-az\/"},{"@type":"ListItem","position":3,"name":"Google Organic Ranking"}]},{"@type":"WebSite","@id":"https:\/\/flipmarketingandseo.com\/#website","url":"https:\/\/flipmarketingandseo.com\/","name":"FLIP Marketing and SEO","description":"Top SEO & PPC company in Arizona","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/flipmarketingandseo.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/flipmarketingandseo.com\/wp-json\/wp\/v2\/pages\/81"}],"collection":[{"href":"https:\/\/flipmarketingandseo.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/flipmarketingandseo.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/flipmarketingandseo.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flipmarketingandseo.com\/wp-json\/wp\/v2\/comments?post=81"}],"version-history":[{"count":14,"href":"https:\/\/flipmarketingandseo.com\/wp-json\/wp\/v2\/pages\/81\/revisions"}],"predecessor-version":[{"id":621,"href":"https:\/\/flipmarketingandseo.com\/wp-json\/wp\/v2\/pages\/81\/revisions\/621"}],"up":[{"embeddable":true,"href":"https:\/\/flipmarketingandseo.com\/wp-json\/wp\/v2\/pages\/27"}],"wp:attachment":[{"href":"https:\/\/flipmarketingandseo.com\/wp-json\/wp\/v2\/media?parent=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}